Entertainment Forward Curriculum

  • 1

    Course Welcome

    • A Welcome Message from Founder, Dr. Holly Carter

    • Entertainment Forward: Faith Context

    • MSEP Founder Bio: Dr. Holly Carter

    • Entertainment Forward Instructor Bio: Norman Gyamfi

    • Course Description: Entertainment Forward

    • Entertainment Forward Course Description & Syllabus
  • 2

    Week 1: Social Media & Digital Content

    • Week 1: Overview

    • Instructor Video Week 1.1: What is Social Media

    • What is Social Media: Let's Review

    • Survey - Let's Get to Know You!

    • Instructor Video Week 1.2: Digital Content Distribution

    • Digital Content Distribution: Knowledge Check

    • Instructor Video Week 1.3: Social Media Content Types

    • Week 1: Social Media & Digital Content Quiz
  • 3

    Week 2: Foundations to Entertainment Marketing

    • Week 2 Overview: Foundations to Entertainment Marketing

    • Instructor Video Week 2.1 - The Marketing Mix

    • Instructor Video Week2.slide8: Principles& Evolution of the Marketing Mix

    • Instructor Video Week 2.slide10: Establishing goals, Strategies & Tactics

    • Instructor Video Week 2.slide11: Why Should Marketers Turn to Social Media

    • Instructor Video Week2.slide12: Managing SMM Campaigns

    • Instructor Video Week 2.slide14: Cycle of Social Media Marketing

    • Instructor Video Week 2.2: Understanding the Customer

    • Instructor Video Week 2.slide15-16: Understanding the Customer

    • Instructor Video Week 2.slide17: Targeting the Audience

    • Instructor Video Week 2.slide19: Build A Customer Avatar

    • Instructor Video Week2.slide23-24: SWOT Analysis

    • Instructor Video Week 2.slide25: SWOT Example - Apple Inc.

    • Instructor Video Week2.slide26: What is Your Company's Competitive Advantage

    • Instructor Video Week 2.3: Branding Principle

    • Instructor Video Week2.slide33: Brand Value Elements

    • Instructor Video Week 2.4: Branding Scope

    • Instructor Video Week 2.5: Benefits from Brand Equity

    • Instructor Video Week2.slide34-35: Benefits from Brand Equity

    • Instructor Video Week 2.slide39: Exercise-Brainstorm: What Do You Prefer

    • Instructor Video Week2.slide42-Why Is Your Personal Brand Important

    • Instructor Video Week 2.slide40-41: Think of Yourself as a Brand

    • Instructor Video Week2.slide42: Why Is your Personal Brand Important?

    • Instructor Video Week 2.6: Enhance Your Brand

    • Instructor Video Week 2.slide47-48: Developing the Content

    • Instructor Video Week2.slide49: Content Marketing Lifecycle

    • Instructor Video Week 2.slide50: Creating Content

    • Instructor Video Week 2.slide51: Recap and Exercise

    • Instructor Video Week 2.7: Closing Remarks

    • Week #2 Homework Assignment
  • 4

    Week 3: Leading Digital Content Creators

    • Week 3: Content Development Overview

    • Week 3: Instructor Video 1 - Content Is King

    • Week 3: Instructor Video 2 - What Is Successful Content

    • Week 3: Instructor Video 3- Content Creation Process

    • Week 3: Instructor Video 4 - Identifying Trends

    • Week 3: Instructor Video 5 - Tools & Equipment Needs

    • Week 3: Leading Digital Content Creators Quiz

    • Week 3: Instructor Video 6 - Expert Video - Karlton Humes
  • 5

    Week 4: Social Media Strategy

    • Week 4: Social Media Strategy Overview

    • Week 4 Instructor Video 2: Evaluating Product

    • Week 4 Instructor Video 3: Brand Personality Landscape

    • Week 4: Intro - Core Competencies

    • Week 4 Instructor Video 4: Narrative Structure

    • Week 4: Instructor Video 5-Content Mix

    • Week 4: Homework Assignment
  • 6

    Week 5: Popular Trends, Brands, and Influencers in Social Media

    • Week 5: Popular Trends, Brands, and Influencers in Social Media Overview

    • Week 5 Instructor Video 1: Intro-Learning Objectives for the Week

    • Week 5 Instructor Video 2: Social Media Data Analysis

    • Week 5 Instructor Video 3: Trend Ingredients

    • Week 5 Instructor Video 4: Social Media Success

    • What and Who's Trending in New Media Quiz
  • 7

    Week 6: Marketplace Disruption

    • Week 6: Marketplace Disruption Overview

    • Week 6: Instructor Video 1 - Introduction Core Competencies

    • Week 6 Instructor Video 2: Social Innovation

    • Week 6 Instructor Video 3: Social Innovation Framework

    • Week 6 Instructor Video 4: Finding Innovative Solutions

    • Week 6 Instructor Video 5: Closing Remarks

    • Week 6: Homework Assignment
  • 8

    Week 7: Building Community, Relationships, and IP Ownership

    • Week 7: Building Community, Relationships, and IP Ownership Overview

    • Week 7 Instructor Bio: Ryan Ford

    • Week 7 Instructor Video 1 - Introduction to Learning Objectives for the Week

    • Week 7 Instructor Video 2: Types of Traffic

    • Week 7 Instructor Video 3: Owned Video

    • Week 7 Instructor Video 4: Content Engagement

    • Week 7 Instructor Video 5: Visually Appealing Content

    • Week 7 Instructor Video 6: Strategies to Transfer Followers

    • Week 7 Instructor Video 7: Closing Remarks

    • Week 7: Generation Growth & the IP Game Quiz
  • 9

    Week 8: Social Media Execution

    • Week 8: Social Media Execution Overview

    • Week 8 Instructor Video 1: Intro- Learning Objectives for the Week

    • Week 8 Instructor Video 2 - Functions of a Digital Team

    • Week 8 Instructor Video 3: User Experience Digital Team

    • Week 8 Instructor Video 4: Building a Resource Bank

    • Week 8 Instructor Video 5: Case Study 1 - Kev On Stage

    • Week 8 Instructor Video 6: Case Study 2 - Not Carlton Banks

    • Comprehensive Final Exam

  • 10

    Week 9: Social Media Brand Plan Presentations - LIVE (To Be Scheduled)

    • Week 9: Social Media Account Brand Presentations Overview

    • Week 9: Cumulative Analysis Assignment
  • 11

    Week 10: Feedback & Review Forecasting - LIVE (To Be Scheduled)

    • Week 10: Overview

    • Final Presentation Directions and Rubric

Instructor Bios

Founder & CEO, The Icho Group

Norman Gyamfi

Norman Gyamfi is the founder and CEO of The ICHO Group, a management and marketing company. Its in-house team of nearly two dozen experts handle everything from graphics, video and strategy to build a solid foundation for brands and campaigns. In 2018, The ICHO Group began to broaden its client base, along with Travis Greene and JJ Hairston, they work with other fresh faces in music and media, among them Bri Babineaux, Tamar Braxton, Erica Campbell, Todd Dulaney, Israel Houghton, Kierra Sheard, and Michelle Williams, to name a few. In three years, The ICHO Group has grown from $50,000 in revenue to a multimillion-dollar company. Under Gyamfi’s leadership, it is now the largest management company in gospel music. The ICHO Group also serves media behemoths such as BET, Lifetime, the OWN Network, My Block Entertainment.

Founder, LB Group LLC

Brooke Hardy

Brooke C. Hardy is a native of Prince George County, Maryland. She holds a Bachelor’s Degree in Strategic Communication from Ohio State University. She is currently pursuing her Master’s of Divinity with a focus in Marketplace ministry from Regent University. Brooke is a well sought-after strategist and creative director and has successfully lent her expertise to many different spaces, including productions, gospel artists, digital rollouts, and more. She currently works as a digital strategist and project manager for The Icho Group and a communications coordinator for Howard University Middle School of Mathematics & Science.

Brooke is also the founder and owner LB Group, LLC, and The Brooke Christan brand, a network designed to inspire through experience. Through her YouTube channel, blogs, and social media content, she shares her journey of triumph to encourage people to believe that there are lessons in failure that bring so much joy and success.

Digital Marketing Strategist

Ryan Ford

Ryan J. Ford is an experienced Digital Marketing Strategist with a demonstrated history of working in marketing and advertising for non-profit and educational organizations as well as in the music industry. A multi-gifted professional, well-respected by clients and peers alike, Ryan specializes in social media marketing and management, digital advertising, and social media consulting and strategy.

Social Media Influencer

Karlton Humes

Karlton “NotKarltonBanks” Humes is a 27-year-old Missouri native who has come to be one of the #1 social media influencer phenomenons of our time. Humes captures his supporters through comedy by portraying multiple characters who make up what is known as “IG COGIC.” Characters like Lee Lee, Sister Mary, Pastor, and Sweet Jee have become viewer’s favorites.

Humes stated, “I got my inspiration from my home church growing up. Lee Lee was me. I just made it a little girl.” The familiarity of the characters who make up IG COGIC keeps so many people all across the globe coming back for more and demanding their presence on stages, tv screens, and even private events. Humes continues to take social media charts by storm with nearly 1 million followers on Instagram, appearances in movies, plays, and his own television series.